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Driving Growth and Building Brands: Shahwar Yaseen
Marketing Journey

Marketing Director with 6+ years of experience in diverse industries, specializing in strategic planning, branding, and digital transformation.

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My Marketing Journey: From Strategy to Success

Hello! I’m Shahwar Yaseen, a results-driven Marketing Director with a passion for building brands and driving business growth. My journey has taken me through the dynamic landscapes of real estate, finance, trading, and more, where I’ve had the privilege of shaping marketing strategies from the ground up.

I believe in the power of data-driven insights, creative storytelling, and collaborative teamwork to achieve exceptional results. My goal is to partner with forward-thinking companies to elevate their brand presence and achieve their business objectives.

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The Chapters of My Story

Areas of Expertise: Where I Excel

My Marketing Skillset

Skillset One

Strategic Brand Development & Management

Brand Identity Creation

85%

Strategic Planning & Analysis

95%

Brand Messaging & Positioning

90%

Reputation Management

85%

Brand Implementation & Management

93%

Skillset Two

Digital Marketing & Campaign Execution

Social Media Marketing

95%

SEO & Content Marketing

90%

Digital Advertising

95%

Website Development & Optimization

90%

Email Marketing & Automation

80%

Skillset Three

Marketing Leadership & Project Management

Team Leadership & Collaboration

90%

Project Management & Execution

100%

Budget Management & ROI Analysis

90%

Client Relationship Management

80%

Performance Analysis & Reporting

85%

I consistently aim to employ the right techniques and methods to attain the optimal results.

Here is a sample of projects I've worked on

Selected projects

Bandenia Homes Real Estate

In the heart of Dubai’s competitive real estate landscape, Bandenia Homes Real Estate sought not just to participate but to lead. As their full-time Marketing Director, I was entrusted with the vision of transforming the brand into a beacon of luxury and a driving force in the market. This involved a holistic approach, encompassing brand strategy, digital presence, social engagement, and lead generation, all meticulously aligned to achieve tangible business results.

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Strategic Brand Architecture:

“Understanding that luxury is built on perception, I embarked on a journey to redefine Bandenia Homes’ brand narrative. This involved:

Conceptualizing a Brand Essence: Crafting a brand story that spoke to the aspirations of Dubai’s discerning clientele, emphasizing exclusivity, sophistication, and a legacy of excellence.
Designing a Visual Identity: Developing a logo and visual language that exuded elegance and prestige, creating an immediate and lasting impression.
Establishing Brand Guidelines: Ensuring consistency across all touch points, from marketing collateral to property presentations, reinforcing the brand’s premium positioning.

This brand architecture served as the foundation for all subsequent marketing initiatives, ensuring every interaction reinforced the brand’s commitment to luxury living.”

Immersive Digital Experience:

“In today’s digital age, a website is more than a platform; it’s a virtual showroom. I spearheaded the development of a website that offered an immersive and engaging experience:

Bespoke Design and Development: Creating a website that was not only visually stunning but also intuitively navigable, ensuring visitors could effortlessly explore Bandenia Homes’ exclusive listings.
High-Resolution Property Showcases: Utilizing professional photography, virtual tours, and detailed property descriptions to bring listings to life, allowing potential buyers to experience properties remotely.
Seamless User Journey: Optimizing the website for lead conversion, with strategically placed calls to action and contact forms, turning casual browsers into qualified prospects.

This digital platform became a powerful tool for showcasing Bandenia Homes’ portfolio and generating high-quality leads.”

Dynamic Social Media Engagement:

“Recognizing the power of social media to build communities and drive brand visibility, I developed a dynamic social media strategy:

Content Creation and Curation: Crafting engaging content that resonated with the target audience, showcasing the lifestyle associated with Bandenia Homes’ properties.
Community Building: Fostering meaningful interactions with followers, responding to inquiries, and building a loyal community of brand advocates.
Targeted Advertising Campaigns: Executing data-driven campaigns to reach potential buyers, leveraging social media’s targeting capabilities to maximize reach and impact.

This strategy transformed Bandenia Homes’ social media presence into a vibrant hub of engagement, driving brand awareness and generating leads.”

Data-Driven Lead Generation:

“To fuel Bandenia Homes’ growth, I implemented a data-driven lead generation strategy, focusing on quality over quantity:

Targeted Online Advertising: Utilizing Google Ads and social media advertising to reach potential buyers actively searching for luxury properties in Dubai.
Content Marketing and SEO: Creating valuable content that attracted organic traffic and positioned Bandenia Homes as a thought leader in the market.
Lead Nurturing Campaigns: Developing automated email sequences to nurture leads, providing them with relevant information and guiding them through the sales funnel.

This approach ensured a steady flow of qualified leads, directly contributing to Bandenia Homes’ sales success.”

End-to-End Marketing Leadership:

“As Marketing Director, I oversaw all aspects of marketing, from brand strategy to sales enablement. My role involved:

Strategic Planning and Execution: Developing and implementing comprehensive marketing plans aligned with Bandenia Homes’ business objectives.
Team Leadership and Collaboration: Building and managing a high-performing marketing team, fostering a culture of innovation and collaboration.
Performance Analysis and Optimization: Continuously monitoring campaign performance, analyzing data, and making data-driven decisions to optimize marketing ROI.

This holistic approach ensured that every marketing initiative was aligned with Bandenia Homes’ overall business strategy, driving growth and closing deals.”

Trade Finance Globe

As Marketing Director for Trade Finance Globe, I was tasked with establishing a robust digital presence and brand identity within the complex landscape of global trade finance. This involved developing a comprehensive marketing strategy that encompassed brand building, website development, SEO, social media marketing, and targeted campaign management.

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Strategic Brand Development:

“Trade Finance Globe required a brand identity that conveyed expertise, trust, and global reach. I led the development of a brand strategy that included:

Logo Design: Crafting a professional and recognizable logo that reflected the company’s global focus and financial expertise.
Visual Identity: Defining a color palette and typography that communicated stability and reliability.
Brand Messaging: Developing key messages that clearly articulated Trade Finance Globe’s value proposition to global trade professionals.

This brand development aimed to establish Trade Finance Globe as a trusted and authoritative resource in the international trade finance sector.”

WIntegrated Website Development & SEO Strategy:

“To establish a robust digital foundation, I oversaw the development of a user-centric WordPress website, strategically integrating SEO best practices. The website was designed not only to showcase our services but also to serve as a valuable resource for global trade professionals. Key actions included:

User Experience (UX) Integration: Designing a seamless experience that encouraged engagement and lead generation.”

Strategic Website Design: Creating an informative and user-friendly platform.

Keyword-Driven Content Development: Integrating targeted keywords to enhance search engine visibility.

Technical SEO Optimization: Ensuring optimal website performance and search engine crawling.

Content Creation and Optimization: Developing valuable content to attract organic traffic.

Social Media Marketing Strategies & Implementation:

“To build a strong social media presence and engage with global trade professionals, I developed and implemented social media marketing strategies:

Content Creation: Creating engaging content that addressed industry trends and insights.
Community Management: Building relationships with followers and responding to inquiries.
Social Media Advertising: Running targeted campaigns to reach potential clients and partners.

This social media strategy aimed to build brand awareness and establish Trade Finance Globe as a thought leader in the trade finance sector.”

Marketing Campaign Management:

“To generate leads and drive business growth, I managed targeted marketing campaigns:

Email Marketing: Developing and executing email campaigns to nurture leads and promote services.
Digital Advertising: Running targeted online advertising campaigns to reach potential clients.
Content Marketing Campaigns: Creating and promoting valuable content to attract and engage potential clients.

These marketing campaigns aimed to generate qualified leads and drive conversions for Trade Finance Globe.”

Workillo

Workillo, a labor supply company in Rotterdam, needed to establish a strong brand and online presence to effectively connect with businesses seeking skilled labor. My role involved developing a professional brand, creating a functional WordPress website, and managing trading activities to drive growth.

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Brand Identity Development:

“Workillo required a brand identity that conveyed reliability, efficiency, and a strong connection to the Rotterdam labor market. I developed a brand strategy that included:

Logo Design: Creation of a straightforward and professional logo that represented the company’s core services and commitment to connecting businesses with skilled labor.
Color Palette and Typography: Selection of a clean and professional color scheme and typography to ensure clear communication and a trustworthy image.
Basic Brand Guidelines: Development of guidelines to ensure consistent brand application across online and offline materials.

This branding effort aimed to establish a clear and recognizable brand for Workillo, building trust with both businesses and potential workers.”

WordPress Website Development:

“To create a functional and informative online presence for Workillo, I designed and developed a user-friendly website using WordPress. The website was designed to:

Showcase Services: Effectively present the company’s labor supply services and areas of specialization.
Provide Contact Information: Ensure easy access to contact details for businesses seeking labor solutions.
Facilitate Communication: Implement contact forms and inquiry forms to streamline communication and lead generation.
Be Mobile Responsive: Ensure the website functioned seamlessly on all devices.

The website was built to be a practical tool for businesses in Rotterdam seeking reliable labor supply solutions.”

Trading Activities (Labor Supply):

“Beyond branding and website development, I actively engaged in trading activities to support Workillo’s growth. This involved:

Connecting Businesses with Labor: Identifying and connecting businesses in Rotterdam with skilled labor based on their specific needs.
Managing Labor Supply Operations: Coordinating the placement and management of workers, ensuring smooth operations and client satisfaction.
Building Client Relationships: Developing and maintaining relationships with businesses in Rotterdam to secure ongoing labor supply contracts.

These trading activities aimed to drive revenue growth for Workillo by effectively matching businesses with the skilled labor they required.”

Results and Impact:

“Developed a professional brand identity that effectively represented Workillo.”
“Launched a functional and user-friendly WordPress website that facilitated communication and lead generation.”
“Successfully connected businesses with skilled labor in Rotterdam, driving revenue growth.”
“Established and maintained strong client relationships, securing ongoing labor supply contracts.”

Nobel Casa Real Estate

Nobel Casa Real Estate LLC, a distinguished real estate agency in Dubai, sought to solidify its position within the competitive luxury market. My role was to develop a brand identity that resonated with high-net-worth clientele and to create a digital platform that authentically represented their exclusive property portfolio.

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Strategic Brand Development:

“For Nobel Casa, branding was more than just a logo; it was about curating an experience of exclusivity and trust. We began by conceptualizing a visual identity that spoke to the discerning tastes of Dubai’s luxury real estate market. This involved:

Emblematic Logo Design: A logo that served as a hallmark of sophistication, reflecting the architectural elegance of the properties Nobel Casa represents.
Refined Color Palette and Typography: Selection of hues and fonts that evoked a sense of timeless luxury, ensuring every interaction with the brand was a statement of elegance.
Comprehensive Brand Narratives: Crafting brand stories that communicated Nobel Casa’s commitment to excellence and personalized service, ensuring every client felt valued and understood.

The result was a brand identity that not only captured the essence of Nobel Casa but also set a new standard for luxury real estate branding in Dubai.”

Bespoke WordPress Website Design:

“Recognizing that the digital experience is paramount in today’s luxury market, I designed and developed a bespoke WordPress website that acted as a virtual gateway to Nobel Casa’s exclusive listings. This platform was meticulously crafted to:

Visually Immersive Property Showcases: Utilizing high-resolution imagery and virtual tours to allow potential buyers to experience properties as if they were physically present.
Intuitive User Journey: Designing a seamless navigation structure that guided users through the website, ensuring they could effortlessly find their dream property.
Optimized for Lead Conversion: Strategically placing contact forms and calls to action to encourage inquiries, transforming casual visitors into potential homeowners.
Mobile-First Responsiveness: Ensuring the website delivered a flawless experience across all devices, catering to the on-the-go lifestyle of our clientele.

The website was not merely a listing platform but an interactive experience, designed to engage, inspire, and convert, ultimately elevating Nobel Casa’s digital presence in the competitive Dubai real estate landscape.”

Results and Impact:

“Established a distinctive brand identity that resonated with Dubai’s luxury real estate clientele.”
“Launched a visually compelling and user-friendly website that enhanced Nobel Casa’s digital presence.”
“Increased lead generation through strategic website design and intuitive user experience.”
“Elevated Nobel Casa’s market positioning through a cohesive and sophisticated brand and digital strategy.”

XNF

XNF, a wholesale company operating in Rotterdam, needed a strong and recognizable brand identity to establish its presence in the competitive local market. My role was to develop a comprehensive brand identity that would resonate with their target audience and support their business goals.

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Brand Identity Development:

“XNF required a brand identity that reflected its professionalism, reliability, and commitment to serving the Rotterdam wholesale market. The branding focused on creating a clear and consistent visual language that would build trust and recognition.

Logo Design:

“I designed a modern and memorable logo that captured the essence of XNF’s business and its connection to Rotterdam. The logo aimed to be:

Professional: Conveying trust and reliability.
Memorable: Ensuring easy recognition in the market.
Relevant: Reflecting the company’s industry and location.”

Visual Identity Design:

“Beyond the logo, I developed a comprehensive visual identity that included:

Color Palette: Selection of a color scheme that conveyed professionalism, stability, and a connection to the city.
Typography: Choice of fonts that were clear, modern, and aligned with the brand’s overall aesthetic.
Visual Elements: Creation of supporting visual elements that could be used across various marketing materials and online platforms.”

Brand Guideline Creation:

“To ensure consistent brand application, I created comprehensive brand guidelines that included:

Logo Usage: Clear rules for logo placement, size, and variations.
Color and Typography Specifications: Detailed information on the color palette and fonts to be used.
Visual Element Usage: Guidelines for using supporting visual elements.
Tone and Voice: Recommendations for brand communication and messaging.

These guidelines ensured that XNF’s brand would be consistently applied across all touchpoints, building a strong and recognizable brand presence in Rotterdam.”

Results and Impact:

“Developed a modern and memorable logo that effectively represented XNF.”
“Created a comprehensive visual identity that conveyed professionalism and reliability.”
“Provided clear brand guidelines to ensure consistent brand application.”
“Strengthened XNF’s brand presence in the Rotterdam wholesale market.”

MIG Wholesalers

Multi Impact Goods Wholesalers LLC, a growing wholesale distributor, needed to establish a strong brand identity and online presence to reach a wider audience and drive business growth. My role involved developing a cohesive brand, designing and building a user-friendly WordPress website, and implementing on-page SEO to improve search engine visibility.

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Brand Identity Development:

“Multi Impact Goods Wholesalers LLC required a brand identity that reflected its professionalism, reliability, and commitment to quality. I developed a comprehensive brand strategy that included:

Logo Design: Creation of a modern and memorable logo that represented the company’s values and industry.
Color Palette and Typography: Selection of a professional color scheme and typography to create a consistent and impactful visual identity.
Brand Guidelines: Development of guidelines to ensure consistent brand application across all marketing materials and online platforms.

This branding effort aimed to establish a strong and recognizable brand for Multi Impact Goods Wholesalers LLC, building trust and credibility with potential clients.”

WordPress Website Development:

“To create a strong online presence for Multi Impact Goods Wholesalers LLC, I designed and developed a user-friendly and responsive website using WordPress. The website was designed to:

Showcase Products and Services: Effectively present the company’s product offerings and wholesale services.
Provide a User-Friendly Experience: Ensure easy navigation and access to information for potential clients.
Generate Leads: Implement contact forms and calls to action to capture leads and drive inquiries.
Be Mobile Responsive: Ensure the website functioned seamlessly on all devices.

The website was built to be a valuable resource for potential clients, providing them with the information they needed to make informed purchasing decisions.”

On-Page SEO:

“To improve the website’s visibility in search engine results and drive organic traffic, I implemented a comprehensive on-page SEO strategy. This included:

Keyword Research: Identifying relevant keywords to target based on the company’s products and services.
Content Optimization: Optimizing website content, including product descriptions and page titles, with targeted keywords.
Meta Data Optimization: Optimizing meta titles and descriptions to improve click-through rates from search engine results pages (SERPs).
Image Optimization: Optimizing image file names and alt tags for improved search engine visibility.
Site Structure and Navigation: Ensuring a logical site structure and navigation for improved user experience and search engine crawling.

This on-page SEO work aimed to increase the website’s organic search rankings and drive targeted traffic to Multi Impact Goods Wholesalers LLC.”

Results and Impact:

“Successfully developed a strong and cohesive brand identity for Multi Impact Goods Wholesalers LLC.”
“Designed and launched a user-friendly and responsive WordPress website that effectively showcases the company’s products and services.”
“Implemented on-page SEO strategies that resulted in improved search engine rankings and increased organic traffic.”
“Enhanced the company’s online presence and visibility to potential clients.”

Career Highlights

A Snapshot of My Journey

My professional path has included building marketing departments inside of a group of companies, and also a strong freelance background. This has provided me with a wide set of skills and the ability to adapt to many different business environments.

My journey has included:”

“3+ years as Marketing Director at a diverse group of companies.”
“1 year as Marketing Manager at Zainat Alsahra.”
“2 years as Marketing Manager at ITTHUB.”
“3 Years as a Freelance Marketing Designer and Consultant.”

Learn More About My Journey

Software

Driving Growth and Building Brands: Shahwar Yaseen Marketing Journey

My Marketing Journey: From Strategy to Success

My Marketing Skillset

Strategic Brand Development & Management

Brand Identity Creation

Strategic Planning & Analysis

Brand Messaging & Positioning

Reputation Management

Brand Implementation & Management

Digital Marketing & Campaign Execution

Social Media Marketing

SEO & Content Marketing

Digital Advertising

Website Development & Optimization

Email Marketing & Automation

Marketing Leadership & Project Management

Team Leadership & Collaboration

Project Management & Execution

Budget Management & ROI Analysis

Client Relationship Management

Performance Analysis & Reporting

Selected projects

Bandenia Homes Real Estate

Trade Finance Globe

Workillo

Nobel Casa Real Estate

XNF

MIG Wholesalers

A Snapshot of My Journey

Tools I use

Driving Growth and Building Brands: Shahwar Yaseen
Marketing Journey